You may have been aware of Pinterest for some while after it hit the headlines last year as the fastest growing social network. However, at the time of the all the hype, Pinterest was really designed for personal use. Inevitably, a lot of companies jumped on the bandwagon seeing it as another medium by which to engage with potential customers and this, along with Pinterest’s own needs to monetize their business, has inevitably lead to them launching Pinterest for Business. But don’t panic! The interface is more or less the same and you can convert any personal accounts to business accounts without having to start again from scratch.
Here are some tips and advice about making the best use of Pinterest for your business:
1. Obvious I know but make sure you convert your personal account to a business account and check out the terms and conditions of use.
2. Complete a full Pinterest profile making sure you take particular care with your about section to get keywords in there that people may be searching for. Also make sure you link with Twitter and Facebook if you have these (but be aware that at present linking to Facebook links to personal pages not business pages so you may want to avoid this) and make sure you add your website link and verify it.
3. Use good quality pictures and images when pinning – you are representing your company and, as with your website, it should look professional.
4. Make sure you have “pin it” and “follow me” Pinterest buttons on your website so that people can easily find you on Pinterest or pin your products/images.
5. Add Pinterest to your Facebook page (this is a little complicated but there is plenty advice on how to do this on the web).
6. If you are selling US products in dollars you can add the price in the description by simply typing the price with the $ sign and this price will be displayed on the actual image. A great way of price tagging. Unfortunately, this doesn’t work for £ so the best that can be done here is to include the price in the description. It is worthwhile doing this as it can improve conversion rates on your website as people who know the price and still click through to your website are more engaged and hence more likely to buy.
7. Use different boards for different topics or categories of products – this makes it easier for people to quickly identify what they are specifically interested in.
8. Make collections boards where you combine products together that you think relate to one other. This can be a bit like “related resources” or “people who bought this also bought” that you get on websites.
9. Don’t just pin your own images and products. Pin other items as well that relate to your products or what you do as this is the nature of Pinterest. It’s about sharing and following and you’ll need to do a lot of this at the beginning to build up a community. Don’t forget to comment and “like” as well.
10. Encourage engagement through competitions. Get people to post a board on their Pinterest account about your products and share it with you via a link and then offer a prize for the best board.
11. Don’t just pin pictures. Think about using video (still underused on Pinterest at the moment and the MOST engaging form of visual media) and also Info graphics as a way of getting a lot of information across. Don’t forget you can make simple text images as well just made up of words if there is a message you want to get across.
12. Have an offers board where you have discount codes or other offers available to Pinterest users. It’ll get shared around and re-pinned thus improving visibility for you.
13. Show how your products are used rather than just the products themselves. For example, if you sell children’s toys, show children using them or something they have built out of them.
14. Use # to highlight keywords – just the same as you would on Twitter and you can use @ for names too.
15. Use call to action pins – adding “re-pin this” in your caption or description or telling people to click through to your site does work and can improve engagement with your pin significantly.
16. Don’t forget SEO – Pinterest results often appear in Google search results and people search within Pinterest so make sure you use keywords in your descriptions of your pins and boards.
17. Monitor and measure – Pinterest launched its own analytics in March 2013 to that you can see how well your pins are performing. Use it along with Google Analytics for your website to get a complete picture of performance.
If you need more help and advice with setting up Pinterest for your Business or would like to day to day assistance in improving customer engagement via Pinterest, why not Contact Us? We’re happy to help and can offer cost effective flexible support that only covers what you want, when you want it.